Outtel · Every competitor has a tell

Sound familiar?

Competitor research shouldn't take days.

“

I spend hours scrolling the Ad Library and taking screenshots. A week later it's out of date.

IF YOU'RE A MEDIA BUYER

“

I can see their ads. I just can't tell which ones are actually working.

IF YOU'RE A FREELANCER

“

The client asks what competitors are doing, and the monthly report takes two days.

IF YOU'RE AT AN AGENCY

“

I found out about their big sale from a customer, after it was over.

IF YOU RUN A BUSINESS

Outtel does that research for you, several times a day, and hands you the answers.

What you get

Answers, not ad screenshots.

Six things every marketer wants to know about a competitor, delivered with the real ads behind them.

01

Know which ads are winning

Ads that run for months, ideas copied into many versions, creatives pushed into more markets: we flag the likely winners, so you learn from what already works instead of guessing.

Long-running ads and scaled concepts
Ads that moved from organic posts to paid
Clear signals, never invented spend figures

Maren BagsLikely winner

316 days running274 ads live

VellineLikely winner

218 days running4 versions

02

Catch their moves as they happen

New launches, offers, markets entered or left, a sudden burst of ads: it lands in your "What changed" feed and on your phone within hours, not at the end of the month.

A "What changed" feed for every competitor
Alerts for you and each teammate
Every alert links to the ads

Outtel alerts

LotScout launched new ads41 running now · see the ads →

09:12

Maren Bags: "sale ends soon"Same ad running for 316 days

11:40

Hemla launched 4 new adsRoom scenes, all from 1 Sep

14:05

03

Find the angle nobody's using

We map the angles, hooks, offers and formats across your competitors, so you can see what's crowded and where there's room for your next test.

Crowded vs open angles and hooks
Offer types and how deep they go
Formats, video length and call-to-action intent

DiscountCROWDED

Product close-upCROWDED

UrgencyCOMMON

Customer storiesOPEN

ComparisonOPEN

ILLUSTRATION

04

Plan around their promotions

When competitors run offers, how deep they go, and what they did the same season last year.

05

Spot where they're exposed

Tired creative, one format, one audience, weak calls to action: their weak spots, with the evidence.

06

Turn it into a brief or a report AI

Creative briefs that cite the ads, and client-ready reports in one click, under your name if you're an agency.

What we deliver

A research team's work, on a subscription.

You choose the competitors and markets. We do the watching, the sorting and the writing, every day.

See the plans

EVERY DAYEvery competitor scannedSeveral times a day, in every market they advertise in.
AS IT HAPPENSWhat changed + alertsLaunches, offers, new markets, ads stopped.
ALWAYS ONWinners, angles, weak spotsUpdated with every scan, each with its evidence.
ON DEMANDBriefs and client reportsReady to send, in English or Arabic.

Plans

A plan for every way you work.

Running an agency, working solo or growing your own business: every plan gives you the full picture of your competitors, explained the way you need it. Pick the one that fits you.

FREELANCERS & MEDIA BUYERS

Freelancer

One person, several clients, no time to waste.

$59/ month

1 seat
Up to 12 competitors, grouped by client
Every market they advertise in
Winning ads, long runners and scaled ideas
"What changed" feed and alerts
Angles, hooks and offers map, with the open angles
Promotions calendar and market radar
Weak spots of every competitor
15 creative briefs a month AI
Client-ready reports in English or Arabic

Choose Freelancer

FOR TEAMS MARKETING AGENCIES

Agency

Your whole team, every client, one source of truth.

$99/ monthincludes 2 seats · extra seat $35

From 2 seats: an admin and your strategists, add more any time
Each extra seat adds 5 competitors and 10 briefs
Up to 30 competitors, shared by your team
Unlimited clients, competitors and reports by client
Assign competitors to team members
Every market they advertise in
Winning ads, scaled ideas and "What changed"
Angles, promotions, market radar, weak spots and benchmarks
Alerts for every team member
50 creative briefs a month AI
Reports under your agency's name, in English or Arabic

Choose Agency

BUSINESS OWNERS

Business

Know what your competitors are doing, without being a marketer.

$39/ month

Keep an eye on up to 4 competitors, plus your own brand
See every ad they're running right now
Know which of their ads work best
Get a message when they start a sale or an offer
See which countries they advertise in
Find out where they're weak, so you can win customers
See what's normal for businesses like yours
A short monthly summary in plain words

Choose Business

Prices in US dollars, billed monthly. Switch to yearly and get 2 months free.

Evidence, not guesses

Every claim links to the real ads.

Meta doesn't publish spend or results for commercial ads, so we never invent them. We show the signals that point to a winner, and the ads behind every finding, so you can put it in front of a client with confidence.

FINDING · VELLINE

Velline has kept 4 plain product photos running for 218 days, since 27 February. Long runners like these are likely winners.

EVIDENCE · 4 ADSSee the ads →

How it works

Live in minutes.

01 · Choose

Pick your competitors

Type a brand's name and choose its real page. Add the markets that matter to you.

Vell

VellineCONFIRMED

02 · Read

Get the answers

Winners, changes, angles and weak spots appear as soon as the first scan finishes.

Maren Bags274

Velline203

LotScout41

Arco Studio18

03 · Act

Make your move

Brief your next test, alert your team, or send the client a report.

+ evidence

Competitor report · PDF

Questions

Good to know.

How do you know which competitor ads are working?

Advertisers keep paying for ads that bring results and stop the ones that don't. So we watch for the signals: ads that keep running for months, ideas copied into many new versions, ads pushed into more countries. When an ad shows these signs, we flag it as a likely winner and show you the proof.

How fast will I see results?

Within minutes. As soon as you add a competitor, you see every ad they're running right now. Their history, winners and changes keep filling in from there, and alerts start from day one.

Which platforms do you cover?

Facebook and Instagram today, where the public ad data is the richest and most complete. We're expanding to more platforms soon.

Can I follow competitors in any country?

Yes. We follow your competitors in every country where they advertise, and you choose the markets that matter most to you.

Will my competitors know I'm watching them?

No. We only read public ad information. Your competitors are never notified, and your list of competitors and clients stays private to your account.

Can I share findings with my clients?

Yes. Every finding comes with the ads behind it, and you can export client-ready reports in English or Arabic. On the Agency plan, reports carry your agency's name.

Can my whole team use it?

On the Agency plan, yes. It includes 2 seats, and you can add more at any time. Each extra seat adds 5 competitors and 10 briefs, and you decide which competitors each teammate follows.

Every competitor has a tell.

Overview

What changed